Nemesis DAO
Nemesis DAO is what’s known as a decentralized reserve currency protocol. Built on the Binance Smart chain, each NMS token is backed by a basket of assets (BUSD, LPs, etc.) in the Nemesis treasury, giving it an intrinsic value that it cannot fall below.
NemesisDAO aims to create the go-to reserve currency that the BSC needs while optimizing for short & long-term profit for holders of the NMS token. Our unique project introduces economic and game-theoretic dynamics into the market through staking and bonding to achieve this.
Field of Activity
PAID ADS
Main Medium Of The Campaign Were Primarily Through Paid Ads & Influencers.
INFLUENCER MARKETING
Influencers Were Involved Not Only As Advertising Mediums But To Provide More Info About The Mechanics & dApp Of The Project.
TWITTER TRENDING
Twitter was the main reminder spot for the campaign & CPM values were lower with proper CTA texts & images.
TELEGRAM MARKETING
Telegram was used to reach the isolated group of participants who find twitter non-reliable but follow financial advise telegram groups for launchs & signals.
TARGET
Nemesis Team was a pioneer in DeFi DAO concept so they requested an aggressive approach on popular mediums to attract high views & visitor to participant ratio.
Initiatives
A simultaneous cross-platform marketing strategy was planned. Since the team was on of the first on BSC chain, the marketing plan is approved after revisions & executed quickly not to miss the trend of the time.
- Primary reach was from influencers & paid ads.
- Paid ads were planned with a large portfolio of diversely selected crypto space platforms. Preliminary CTR data provided for longer term deals.
- Reminder ads were widely planned on a strict schedule based through Twitter & Telegram.
Accomplishments
- Over 3 million views on the first week with a CTR rate of 5.8%
- Optimized CTR costs by eliminating the dud & overpriced platforms on the second week to a 15% lower weekly budget while gaining the same traction
- Returning visitors reached 23% from Twitter & Telegram by reminder ads.
- Over 12 million unique visitors, a steady 5.3% CTR, around 0.2% active participation in the project.
