Helena Financial
Helena Financial leverages an intricate arrangement of elements to help manage costs and rebase rewards.
Likewise, it utilizes game hypotheses and human instinct to decide the most probable outcomes for those who purchase the token. The Nemesis team has carefully integrated these components to work consistently in the background to ensure a “basic and exquisite staking and rewards framework” for our holders.
Field of Activity
Influencer Marketing
A larger array of influencers from many social media platforms were involved & they were encouraged to cross-post through their other platform accounts.
PAID ADS
Since the target audience CTR optimization where created through NMS campaign, it is had a rerun test with new platforms for a week. A newer optimization is created & executed.
SMM
Since the primary social media platforms were filled with shill content, secondary platforms were used to reach and/or remind the target audience.
CONTENT WRITING
To create the FOMO effect, 8 weeks of content plan is created for the team to release with official documentation edits, whitepaper revision notes, press release drafts & so on.
TARGET
Nemesis Team called Tempest to their aid after 2 successful campaigns for NMS & Angel while launching Helena. This time there were 2 audiences for 2 phases of advertising which were old project participants & new participants for pre-launch whitelist & launch phases.
Initiatives
In the pre-launch phase; old project participants were informed with the content & designs created by and/or supervised by Tempest team. The mediums were old project social media accounts, medium articles, blog etc.
Influencers that provided high participation in NMS highlighted the “DeFi 3.0” aspects of the project so old participants that joined via these influencers where informed in detail while gaining more participants by their praise for NMS in the comments of these posts.
Paid ads were the impetus of the campaign. The reliable platforms which were determined on NMS campaign were tested while new platforms were also used & kept after trial week if they were efficient enough.
More social media platforms were included to reach a larger audience of crypto investors; since the main platform stays Twitter globally but the local audience habits change from country to country.
Accomplishments
- 2 weeks of pre-launch & 6 weeks of after launch campaign was executed successfully.
- The chart & participation stood strong even against bear market volatility.
- 6.3% CTR & 0.8% participation were achieved through paid ads.
