Rome DAO
Rome DAO
Rome DAO is an Olympus fork aiming to make its ROME token the reserve currency of the Kusama and Polkadot ecosystem through a gamified governance system.
The DAO utilizes its internally-built crypto role-playing game (RPG), “Houses of Rome,” with its NFT marketplace to grow ROME utility and reflect its governance decisions outside the game.
Field of Activity
INFLUENCER MARKETING
Influencer marketing was the backbone of this campaign by providing organic & unique visitors globally.
WEB DEVELOPMENT
A website with good UI & content was priority for the target.
SEO & OG
Best implementation approaches were applied to the website for more reliable & faster results.
TARGET
Rome DAO requested a stronger online presence as a second phase marketing approach. Rome DAO was using a dApp as a website so their online presence was insignificant in terms of SEO & keyword aspects compared to their competitors.
Initiatives
Since the client was insistent on keeping the dApp site as mainhub, problems were creating an alternative spot as a micro promotional site with better SEO stats, more info & relevant content with means to achieve organic visitors by search indexs.
Another problem was to get visitors early visitors with legit means to create an increased traction for index scores. This is where the Influencer aspect was important & necessary since it is completely organic & legit. By gathering multiple platform influencers such as twitter/youtube/tiktok, the visit source was diverse enough not to get red flags.
Accomplishments
- The microsite had Google pagespeed test scores as 89, 100, 94 & 100.
- Complete OG implementation created enduser friendly sharing experience.
- 8 unique first three spots index, 23 first page index were achieved in 3 months with target keywords.
- Influencer advertising provided over 1.2 million views & 48k visits with a drop rate of 18%.
Nemesis DAO
Nemesis DAO
Nemesis DAO is what’s known as a decentralized reserve currency protocol. Built on the Binance Smart chain, each NMS token is backed by a basket of assets (BUSD, LPs, etc.) in the Nemesis treasury, giving it an intrinsic value that it cannot fall below.
NemesisDAO aims to create the go-to reserve currency that the BSC needs while optimizing for short & long-term profit for holders of the NMS token. Our unique project introduces economic and game-theoretic dynamics into the market through staking and bonding to achieve this.
Field of Activity
PAID ADS
Main Medium Of The Campaign Were Primarily Through Paid Ads & Influencers.
INFLUENCER MARKETING
Influencers Were Involved Not Only As Advertising Mediums But To Provide More Info About The Mechanics & dApp Of The Project.
TWITTER TRENDING
Twitter was the main reminder spot for the campaign & CPM values were lower with proper CTA texts & images.
TELEGRAM MARKETING
Telegram was used to reach the isolated group of participants who find twitter non-reliable but follow financial advise telegram groups for launchs & signals.
TARGET
Nemesis Team was a pioneer in DeFi DAO concept so they requested an aggressive approach on popular mediums to attract high views & visitor to participant ratio.
Initiatives
A simultaneous cross-platform marketing strategy was planned. Since the team was on of the first on BSC chain, the marketing plan is approved after revisions & executed quickly not to miss the trend of the time.
- Primary reach was from influencers & paid ads.
- Paid ads were planned with a large portfolio of diversely selected crypto space platforms. Preliminary CTR data provided for longer term deals.
- Reminder ads were widely planned on a strict schedule based through Twitter & Telegram.
Accomplishments
- Over 3 million views on the first week with a CTR rate of 5.8%
- Optimized CTR costs by eliminating the dud & overpriced platforms on the second week to a 15% lower weekly budget while gaining the same traction
- Returning visitors reached 23% from Twitter & Telegram by reminder ads.
- Over 12 million unique visitors, a steady 5.3% CTR, around 0.2% active participation in the project.
Reverse Protocol
Reverse Protocol
The Reverse Protocol is a unique, OHM-Esque yield generating and treasury strategies protocol built on the Harmony Blockchain, using the Defi Kingdoms DEX liquidity pools. Reverse introduces game-theory-inspired products which aim to ensure the long-term sustainability of the protocol, namely: bonding pools, decentralized treasury management, composable and double-layered single-staking through sRVRS (a derivative of Reverse’s native token RVRS), and rebased APYs for liquidity providers. The protocol’s treasury mints RVRS tokens on each block, the majority of which are distributed through bonding pools, single-asset auto-compounding staking, and liquidity incentives.
Field of Activity
Community Management
We masterfully guide your community management, fostering an engaging environment that reflects your brand’s identity, stimulating user interaction, and fostering a loyal customer base to drive long-term growth.
Social media management
We adeptly handle your social media management, creating and curating content that amplifies your brand’s voice, engaging your target audience and translating social interactions into tangible business outcomes.
TARGET
Tempest was engaged by Reverse Protocol with the ambition to strengthen their community and expand their social media presence. Their aspiration was to cultivate a more interactive and engaging atmosphere within their existing community while also amplifying their brand’s voice across diverse social media platforms.
Initiatives
We used a comprehensive approach that combined community management and social media growth strategies. We took proactive steps in community management to create an engaging environment that encouraged open communication and active participation among community members. We not only increased interaction rates but also created a sense of belonging within the community through regularly scheduled AMAs, discussion prompts, and responsive customer service.
In tandem with this, we implemented a robust social media strategy to boost Reverse Protocol’s digital presence. We created tailored content that highlighted their unique value proposition and engaged potential users, utilizing platform-specific tactics to maximize reach. Regular updates, insightful posts, and interactive content resulted in significant growth in their followers across all major social media platforms.
Accomplishments
These combined efforts resulted in a significant increase in Reverse Protocol’s active user base and generated a buzz that bolstered their position in the DeFi landscape. Our campaign’s success demonstrates the value of an integrated approach to community management and social media growth.
Helena Financial
Helena Financial
Helena Financial leverages an intricate arrangement of elements to help manage costs and rebase rewards.
Likewise, it utilizes game hypotheses and human instinct to decide the most probable outcomes for those who purchase the token. The Nemesis team has carefully integrated these components to work consistently in the background to ensure a “basic and exquisite staking and rewards framework” for our holders.
Field of Activity
Influencer Marketing
A larger array of influencers from many social media platforms were involved & they were encouraged to cross-post through their other platform accounts.
PAID ADS
Since the target audience CTR optimization where created through NMS campaign, it is had a rerun test with new platforms for a week. A newer optimization is created & executed.
SMM
Since the primary social media platforms were filled with shill content, secondary platforms were used to reach and/or remind the target audience.
CONTENT WRITING
To create the FOMO effect, 8 weeks of content plan is created for the team to release with official documentation edits, whitepaper revision notes, press release drafts & so on.
TARGET
Nemesis Team called Tempest to their aid after 2 successful campaigns for NMS & Angel while launching Helena. This time there were 2 audiences for 2 phases of advertising which were old project participants & new participants for pre-launch whitelist & launch phases.
Initiatives
In the pre-launch phase; old project participants were informed with the content & designs created by and/or supervised by Tempest team. The mediums were old project social media accounts, medium articles, blog etc.
Influencers that provided high participation in NMS highlighted the “DeFi 3.0” aspects of the project so old participants that joined via these influencers where informed in detail while gaining more participants by their praise for NMS in the comments of these posts.
Paid ads were the impetus of the campaign. The reliable platforms which were determined on NMS campaign were tested while new platforms were also used & kept after trial week if they were efficient enough.
More social media platforms were included to reach a larger audience of crypto investors; since the main platform stays Twitter globally but the local audience habits change from country to country.
Accomplishments
- 2 weeks of pre-launch & 6 weeks of after launch campaign was executed successfully.
- The chart & participation stood strong even against bear market volatility.
- 6.3% CTR & 0.8% participation were achieved through paid ads.
Louverture
Louverture
Louverture Finance, the premier compounding protocol on the Avalanche blockchain that rewards its users for holding NFTs daily. Louverture is the first ever ‘node’ protocol to include eligibility through accumulation of compound count. Louverture goal is to provide a sustainable, engaging and transparent DeFi protocol that generates high-yield perpetual rewards to our community of investors
Field of Activity
Influencer Marketing
We harness the power of influencer marketing, meticulously selecting personalities that align with the brand.
Twitter Marketıng
We capitalize on the real-time nature of Twitter, crafting strategic campaigns that elevate your brand visibility, engage your target audience, and boost conversions effectively.
TARGET
Louverture partnered with Tempest Agency with two primary objectives. The first objective was to increase the number of NFT Node sales. The second objective was to significantly increase the Total Value Locked (TVL) on their platform.
Initiatives
Leveraging our nuanced understanding of influencer marketing, we curated a roster of influencers for Louverture, matching brand ethos with influencer aesthetic.
Harnessing the dynamism of Twitter, we executed tailored marketing campaigns for Louverture, harmonizing brand messaging with Twitter’s fast-paced communication style.
Accomplishments
We successfully executed over 15 influencer campaigns on YouTube and Twitter, attracting considerable traffic and increasing the number of NFT Node sales. In just one month, we received approximately 150.000 views, increasing Louverture’s TVL by 30%.
Angel Nodes
Angel Nodes
A Defi project that brings sustainable yields. Designed to open the doors of the future of DeFi to anyone.
The protocol will facilitate future developments to provide the community with sustainable Defi-as-a-Service.
Field of Activity
CONSULTING
The project team wanted to run the campaign on their own so they requested consulting on most bases before the launch phase.
Content Writing
All content creation, from whitepaper to press releases were made ready for the team after the revisions.
TARGET
Angel Nodes were the second project of Nemesis Team & since they were satisfied with the results of Tempest’s NMS campaign, they requested consultancy for the Angel Nodes project as they wanted to run the campaign on their own.
Initiatives
- Target Audience criteria & mediums were researched for the Node ecosystems.
- SWOT analysis against competitors for the project in the contemporary crypto market conditions was created.
- Pre-launch & launch documentation & content were created for the team.
- Alternative mediums & an updated influencer list was provided since NMS campaign.
Accomplishments
Since the campaign was run by the team, the efficiency ratios/datas are private yet as the team accepted our offer on the their next project, we assume that they were satisfied with our work. We also want to note that no analysis are shared to third parties without the approval of the projects teams that hired us.
