Rome DAO
Rome DAO is an Olympus fork aiming to make its ROME token the reserve currency of the Kusama and Polkadot ecosystem through a gamified governance system.
The DAO utilizes its internally-built crypto role-playing game (RPG), “Houses of Rome,” with its NFT marketplace to grow ROME utility and reflect its governance decisions outside the game.
Field of Activity
INFLUENCER MARKETING
Influencer marketing was the backbone of this campaign by providing organic & unique visitors globally.
WEB DEVELOPMENT
A website with good UI & content was priority for the target.
SEO & OG
Best implementation approaches were applied to the website for more reliable & faster results.
TARGET
Rome DAO requested a stronger online presence as a second phase marketing approach. Rome DAO was using a dApp as a website so their online presence was insignificant in terms of SEO & keyword aspects compared to their competitors.
Initiatives
Since the client was insistent on keeping the dApp site as mainhub, problems were creating an alternative spot as a micro promotional site with better SEO stats, more info & relevant content with means to achieve organic visitors by search indexs.
Another problem was to get visitors early visitors with legit means to create an increased traction for index scores. This is where the Influencer aspect was important & necessary since it is completely organic & legit. By gathering multiple platform influencers such as twitter/youtube/tiktok, the visit source was diverse enough not to get red flags.
Accomplishments
- The microsite had Google pagespeed test scores as 89, 100, 94 & 100.
- Complete OG implementation created enduser friendly sharing experience.
- 8 unique first three spots index, 23 first page index were achieved in 3 months with target keywords.
- Influencer advertising provided over 1.2 million views & 48k visits with a drop rate of 18%.
